Wix Review

4.8

★★★★★ 4.8/5

As the largest website builder platform in the world, Wix should have all the tools you need to launch into the online world. How are they for ecommerce though? Let’s see how they stack up.

Wix Pricing

The first good news is that you can create a test online store with Wix for free, but it will be for your eyes only. If you want to publish it, you’ll need one of the below plans. Business basic is a pretty good deal and should be enough for most cases. You get all the essential features like your own domain name, unlimited store items and bandwidth, as well as plenty of storage. Business VIP could be useful if you’re big on priority support, but at over twice the price of business basic, you’ll need a lot of support to get your money’s worth.

Templates & Design

Another great thing about Wix, the quality, variety and flexibility of their themes. This is true both of the normal sites and online stores as you can see from this gallery. They now boast over 500 different design templates to choose from including 100+ templates specifically designed to building an online store.

Usability

Payments

In terms of payments, there isn’t a huge range of options but the most important ones are there. Wix payments run on Stripe and allow you to accept all major credit and debit cards. Then there is PayPal, and there are even POS payments via Wix’s mobile app.

Shipping

Wix makes it easy to set the geographical regions, shipping rules (e.g free shipping, flat rate etc.) and Delivery Options (standard shipping, express, etc.).

SEO

Wix generally does a fine job at handling SEO options. For each product page, you can define a title and description. It will however, add some generic words like product page to your URL, which isn’t too big of a deal. One caveat, the site loading speed isn’t the best out there, which may have a bit of an impact on your SEO in competitive industries.

Apps

If you want to expand your features with third party e-commerce apps, you also have much less choice than with Shopify and WooCommerce. Having said that, there is something to be said for not being over burdened with too much choice. Wix have a solid selection of apps both in-house and third party developed apps.

Other sales channels

Wix have a solid selection of apps both in-house and third party developed apps. There is much less choice than with Shopify and BigCommerce but there is something to be said for not being overburdened with too much choice.

Support

Support is probably one of the main shortcomings here. While the knowledge base is good for how-tos, and video examples, the personal support felt a bit templated. To me, it sometimes takes several messages to get the right answer to an issue. And the callback service can also be hit and miss.

Conclusion

Wix is really a great choice for your ecommerce store as long as you don’t have plans to have a very large selection of products. It’s ease of use and design flexibility are standout features and it’s also great value for money. For those wanting to get an awesome looking site up without too much hassle or cost, Wix is certainly a top choice.

Pros & Cons

Wix Example

Industrial Jewellery by Hila Rawet Karni