What started off as an online snowboarding business has now turned into the world’s most popular online store builder platform. Since launching in 2006, Shopify has helped over a million people establish their online stores across the globe. Check out our Shopify review to make your business online.
Shopify is a powerful eCommerce solution for Australian businesses. It has been designed to be easy to use. Shopify review Australia recommends it as the best tool in the industry. It’s perfect for beginners who want an online shop without any hassle.
The system provides all the features you need. From inventory management to customer support – and much more! It has a free trial period to test it out and see if it is right for your business.
Shopify’s features make it perfect for all types of eCommerce websites. It has simple stores selling handcrafted goods. It also has large businesses with thousands of products. It is scalable, meaning that as your needs change, using Shopify will be easy. You won’t lose any of your data or time building a new website.
This article will discuss what Shopify is all about and its best features.
As Shopify Review Au states, Shopify is the leading e-commerce platform in Australia. It is a complete system that allows you to create and manage your online shop easily. The platform uses the best in e-commerce, keeping you ahead of your competitors.
It has a customizable design that works on any device. Also, anyone with an internet connection can use the tool. It has been designed for all types of users. It is best for beginners who want to set up a store quickly and large companies that want a scalable tool.
Shopify is globally recognized as an industry-leading product. It enables you to track inventory and customize your website. It also accepts credit card payments and has a reliable backup system. Also, it guarantees security and reliability and is easily customizable. Shopify has a cutting-edge infrastructure that supports large volumes of traffic. It means your business can work at its full potential without any downtime or disruption.
Although it was initially designed for online shops, you can use it for all types of businesses. For example, you can have stores selling handcrafted goods to large companies.
It works on any device, including tablets and mobile phones. Also, Shopify reviews state that it is available in 25 languages. It means that your website will be easy to use for customers from all over the world. The location of your customers does not matter. You can choose an online store or using the Shopify POS system for physical stores.
Shopify does not need you to install software or buy web hosting. The platform runs on its servers. It means that you can log in from anywhere and access your store. Also, Shopify does not charge any commissions on transactions.
You only pay for the cost of using their servers. It is a monthly fee depending on which plan you choose.
So how do you get started with Shopify?
Select a Shopify Plan
Shopify has three plans enabling you to select one that best meets your business needs. According to Shopify reviews Australia your package plan depends on specific factors.
It is best to select a plan that suits your staff size. The packages allow for different numbers of staff accounts. Hence you need to choose one that will be suitable for all your staff.
Another factor to consider when selecting a Shopify plan is the international options. Since the platform is global, choose a package that enables you to reach your customers.
Also, it would help if you considered the credit card rates of the plan. With Shopify, the higher the package price, the better the credit card rates.
Shopify has three packages that you can select for your business. They include Basic Shopify, Shopify, and Advanced Shopify.
a) Basic Shopify:
Basic Shopify goes for $29. It is a perfect solution for small businesses that want an online store. The plan is easy to use and has all the essential features you need in e-commerce platforms.
It has unlimited bandwidth, product catalog size, customers, products/SKU listings, and orders. But, it lacks some key features, such as an abandoned cart recovery system. The plan also lacks custom domain name support.
b) Shopify
According to Shopify reviews Australia, Shopify plan has more of the Basic Shopify. The package goes for $79. It is best for businesses that have a large number of customers.
Also, those who want to sell their products in various locations stand to benefit. The plans also include priority support, unlimited bandwidth, and storage space. You also get fraud protection, among other benefits.
c) Advanced Shopify
Advanced Shopify includes all the features included in Basic Shopify and Shopify plans. It is best for businesses that want to control their branding and traffic. It also maintains store performance through custom domain names. It goes for $266.
According to Shopify Australia reviews, you need a Shopify store and channels. The first step to do this is to connect a custom domain name. Then you need to set up the Shopify admin. How do you do that?
One, you need to make an account with Shopify. The next step is adding your contact and billing information. After this, select the design of your website, among other things. You can add details of your payment options and shipping preferences.
You then install apps that will help manage different aspects of your store. For example, you can use analytics, sales channels, among other apps. You can install apps from the Shopify app store or other sources such as Google Play Store.
After installing the apps in your online shop, it is time to create products for sale on your site. Shopify makes this process easy because there are no complicated steps involved. You need to add information such as product name, description, and image.
You can also track your sales once you have added products for sale in your store. All you have to do is click on the analytics tab in the Shopify dashboard. There are lots of features that make it easy to track the performance of your store.
Shopify is an impressive tool that provides businesses with powerful features. You can build your online shop in minutes using Shopify.
As different Shopify reviews Australia state, the process is simple. After selecting the Shopify design, you need to add products for sale. You can also add blogs, photos, and videos to your site. It is a great way to engage customers through content sharing.
You can also create pages using the app’s toolkit available on Shopify stores. It makes it easy to promote your business. Also, it increases your customer base through social media platforms.
You can also use Shopify apps to track the performance of your store and boost sales. The platform makes it easy for you to manage your online shop. It works from a single dashboard using an intuitive interface. You do not need any technical skills or coding abilities to set up or operate this tool.
As you can see, their templates are stylish and modern looking. They are fully responsive, so rest assured they look good on any device. There is a big variety of themes but only a dozen of those are free. The rest will cost you extra.
Be sure to click through on any that look somewhat suitable structurally, as there are usually two more design variations within. You can view the demo for every single one of them, and take a look at how it works before buying.
The best Shopify Review AU state that it is vital to use a shopping platform with responsive design.
Most of the themes in Shopify are responsive. It enables your online store to look good despite the device you use.The Shopify responsive feature is mobile-friendly. It is vital to check for this feature before you start your online shop.
The Shopify theme comes with a demo page. It is best to look at the demo before choosing the best theme for your business. It attracts more customers and boosts sales through mobile platforms.
You can also use the platform’s apps that are compatible with most smartphones or tablets. That is irrespective of the operating system or screen resolution.
Thanks to the lefthand sidebar and clean design, Shopify’s user interface is intuitive and easy to navigate.
Shopify is straightforward to use that which sets it apart from other business tools. Even beginners can set up their store with Shopify in minutes.
It provides a simple and intuitive interface that allows you to set up your online shop. It is essential to select the Shopify design depending on the products or services you want to sell.
Some of the Shopify Review AU state that it is vital to use content creation tools. Such as Google Keyword Planner, Evernote, and BuzzSumo. It makes it easy for you to promote your business. It also helps you build your brand and increase your sales.
The Shopify easy-to-use interface provides you with analytics and reports. You can track the performance of your Shopify store through this interface. It also makes it easy for you to track customers, sales, or traffic.
Shopify SSL Certificate
The Shopify SSL certificate secures the payment page of your online store. It protects customer data and credit card information, among other benefits.
You can use a third-party company to set up an SSL for you. Also, you can enable it yourself on Shopify. You should ensure that all pages are well secured before making transactions.
The Shopify SSL certificate is affordable and available in different types. You can use domain validation, organization validation, or extended validation. It all depends on your needs.
According to Shopify Australia reviews, the protection secures all information about customers. It also protects transactions made using credit cards or PayPal.
To install an SSL certificate on Shopify, you do not need to hire expensive developers. It is easy and can be done in minutes, depending on the type of SSL certificate.
Shopify allows you to accept payments with different currencies. You do not have to worry about conversion charges or extra fees.
Customers know that they can buy products with ease. It is due to Shopify’s payment mechanism.nThe Shopify payment mechanism is safe. It allows you to accept different forms of payments for your products or services.
According to Shopify Australia reviews, the platform uses different financial gateways. The first method is Shopify Payments. With this gateway, you can accept payments through Apple Pay and PayPal, among others.
The platform also allows the use of Amazon Payments. It is a two-step verification form of payment. It enables customers to pay using their Amazon account on your online store. It allows faster transactions without sharing credit card information with retailers.
You can also use Shopify Payments for accepting MasterCard and Visa credit cards. Other payment mechanisms that you can use with Shopify include:
Shopify Shipping lets you connect your Shopify account with Shopify’s shipping carrier accounts, which has the following benefits:
According to Shopify review Australia, you can customize shipping rules. For example, the platform allows you to add various forms of customizations.
For example, a customer who lives in New Zealand can buy an item that costs $1500. Then they only pay taxes for products worth over $400. It means that tax is paid on the difference between these two prices.
If the item is worth less than $400, then there are no taxes to be paid. You can set up many rules depending on your business needs and specifications.
Shopify also allows you to sync your shipping account with the online store. Thus, the shipping rules automatically reflect on your Shopify store. There is no need to fill them again.
As Shopify Review AU states, the platform allows you to manage your inventory. For example, it updates products when they are out of stock or in low quantity.
Customers do not have to wait for their orders if there is a shortage of items in the warehouse. Shopify will replace them with other similar items.
Thus, you can avoid disappointments, and customers will not have to wait for days. You do not lose sales because of low inventory or product shortages.
The platform also allows bulk editing of products. For example, you can edit the quantity, price, and weight of your products. It helps when there are items with different specifications in your online store.
You need to update all products at once without going through them one by one.
The platform also allows you to create rules for automatic updates of items. You can do this after a specific time interval. For example, Shopify can update your product quantity. That is if it is below a particular limit in the warehouse. You have to set up the rule and let Shopify do the rest.
You can also import products from other platforms with Shopify’s bulk upload tool. It helps you save time when adding a large number of products to your online store.
Shopify also has a built-in accounting and reporting tool. It allows you to track your sales, costs, and expenses in real-time.
You can use Shopify’s financial reports for gauging the success of your business over time. You will be able to determine how well you are doing without help from a third party.
Shopify also has a revenue dashboard that shows you all your key metrics. You can use it to track the progress and growth of the business over time.
You will be able to set up goals for future success with Shopify’s analytics tools. It is beneficial when looking at the long-term prospects of your business.
Shopify’s cancellation policies are beneficial for both customers and retailers. For example, you can provide flexible returns policy to your clients. It is also easy on the business’ expenses. That is due to the automated shipping costs refunding system.
Shopify Reviews Australia states that Shopify offers various ways for refunds. But it depends on the reasons behind them.
For example, you can refund an item because of technical faults or wrong sizing. You can also return items with damages during shipment. Also, you can get refunds for price differences.
All Shopify stores have the same cancellation policies. There are no hidden charges involved. Thus, it is beneficial for both retailers and customers alike. If a customer does not like a product, they can return it and get a full refund.
The platform also allows you to cancel an order before shipment. It is helpful for both retailers and customers. The customer does not have to wait until their item arrives after buying. If there are technical difficulties or payment issues, Shopify will notify your customer.
Shopify has its built-in marketing tool called Shopify Ads. It allows you to run targeted ads on Facebook, Instagram, Snapchat, and Google.
Your business may not have a social media presence. It is the best way to reach out to potential customers online. You can use this feature as a paid ad platform with discounted prices for new customers.
It automatically adds images, product descriptions, titles, and prices to the Ad. It is an easy process that you can do from the comfort of your dashboard.
But, Shopify reviews state that you can also use free tools for marketing your online shop. Through which you will generate sales, for example, Google Adwords Express. The tool allows you to create ads in just a few minutes by using photographs or text from your website.
There are some varying opinions on how good Shopify SEO is. I it really does come down to whether you’re willing to spend some time on improving your SEO skills. Shopify makes it easy for you to optimize your product. In the collection pages, change the title meta- description in the URL easily. Sadly, you can’t customize your URL structure completely. As you can see here, there’s always an extra string that you can’t edit. But I would say that 95% of all store owners will be just fine with the SEO options on offer. And if that’s not enough, you can install additional SEO apps.
SEO is one of the best ways to get free traffic from Google. It helps your site rank higher so that people can find it more easily. Shopify has built-in SEO features for all its stores.
Shopify SEO is divided into two: on-page and off-page SEO.
For on-page Shopify SEO, you can use your product descriptions to improve rankings. It is an essential part of increasing traffic and sales from search engines.
Off-page SEO includes links that are given by external sites pointing to your online shop. It is a popular way to increase sales on Shopify through social media platforms and blogs.
As we already mentioned, you can add apps to further expand your online stores capabilities. Some are paid. Some are free. Some are good and some aren’t that good. But generally speaking, it’s a great way to get features that Shopify doesn’t provide. For example, extra reporting features, additional SEO options or email marketing solutions.
According to Shopify Review Australia, a Shopify store is vital for your business. It will help you engage with potential customers from anywhere, at any time of the day.
The mobile app allows you to create and update products on the go. There are no delays in product releases or new arrivals. A customer may find an item that they like, but it is not available now. They can add it to their wishlist without leaving the app. Then come back later when you restock your inventory.
Shopify mobile Apps allow customers to check out faster and easier than before. It means an increase in sales for your business.
You can also use Shopify mobile apps for iOS and Android to manage your orders. Also, you can receive push notifications when there are new products or offers.
Shopify opens other sales channels for you. For example, they integrate Facebook, Instagram, eBay, and Amazon. If you were looking to use drop shipping, Shopify makes it especially easy with their Oberlo app.
For brick and mortar store owners, there is the point of sale system to sell your products too. Your physical and online sales will integrate seamlessly. Just install the Shopify POS app.
According to Shopify review Australia, it enables you to sell on different channels. You do not have to install a third-party app or software for this purpose.
You can create an affiliate program and make money from referrals. Affiliates can promote your business through email marketing.
You can also use social media and other marketing channels. Affiliates need to create posts on popular platforms. Shopify allows you to sell on different platforms. For example, it is possible to sell on Instagram, Facebook, Messenger, eBay, and Amazon.
You should not limit yourself to promoting the products through email marketing. Use different strategies that will help boost sales and increase your brand exposure.
The platform allows affiliates to track their referrals through a referral link. It helps you track your income. Hence, you get an idea of how much money is made from different channels.
You can also use different affiliate marketing tools. For example, you can use Google Analytics Content Experiments for better results.
As various Shopify reviews state, Shopify’s multi-channel feature is critical. It updates the website when a product is out of stock. It helps you know how many products are in stock.
Shopify offers support 24 hours by phone, chat, and email. In my experience, Shopify support has been generally good. It could be faster, but they’ve never taken days to answer my questions.
Shopify is the undisputed king of ecommerce platforms. That’s not to say that its suitable for everyone. While it is intuitive, it would take a new user considerably more time to get their business up and running than say a Wix, Weebly or Squarespace, for instance.
Having said that, if you plan to grow big and put in the time to get set up, then Shopify is the top choice. Read our Shopify review carefully for better understanding about this platform.
Allbirds is footwear company that uses a direct-to-consumer approach and is aimed at designing environment friendly footwear. They’ve been proclaimed as “the most comfortable shoes in the world” by Time Magazine.
